Brand Operations Services
& TrueView Platform
The Brand Operations Services business and its TrueView analytics platform offer brand standards and guest experience services, including onsite assessments and data-driven analytics.
Ecolab acquires Deloitte’s Brand Operations Services and TrueView platform
On June 5, 2023, Ecolab announced the acquisition of the Brand Operations Services business from Deloitte. The Brand Operations Services business and its TrueView analytics platform now reside in the EcoSure division of Ecolab, creating a global leader in brand protection serving the world’s leading hospitality, restaurant and retail brands in more than 110 countries.
Brand Operations Services, previously known as LRA Worldwide, provides field inspections, onsite consulting and research services. The TrueView digital assessment and analytics platform is used by the business and its clients to deliver programme insights and continuous performance improvement.